Downtown Norman Marketing Management Plan
Proposed by Uncanny Art House
Uncanny Art House offers a consistent, creative, and strategic marketing solution for Downtown Norman. This plan establishes a long-term structure to ensure the district is well-represented across all platforms, with support for individual businesses and district-wide initiatives.
Goals
Build a unified, professional brand for Downtown Norman
Support member businesses with quality content and tools
Keep information current and engaging across platforms
Increase community engagement, foot traffic, and visibility
1. Downtown District Map and Brochure
Includes:
Custom fold-out brochure and map
Listings of businesses, QR codes to digital tools, and visitor info
Final design files prepared for print
Cost: $1,500 one-time design fee (Printing costs separate)
2. Graphic Design and Brand Collateral
Includes:
Design support for event flyers, social media graphics, and announcements
Creation of branded templates for easy reuse
Design of Downtown-themed merchandise (shirts, tote bags, stickers)
Cost: $600/month
3. Website Management
Includes:
Complete rebuild of downtownnorman.com
Modern, mobile-friendly, SEO-optimized layout
Unlimited updates as needed
Calendar, featured business spotlights, interactive responsive member directory
Monthly traffic and insights reports available to all Downtowners members
Examples of work: kdservices.us • oysing.org • chd.design
Cost: $2,500 one-time rebuild fee - $200/month for hosting, maintenance, and unlimited updates
4. Social Media Management
Includes:
Three posts per week on Instagram and Facebook
Copywriting, scheduling, and engagement
Content types include business spotlights, events, contests, Q&As, polls, and will include professional photo and video of Downtown businesses
Monthly engagement reports available to all Downtowners members
Cost: $600/month
5. Photo and Video Content Production
Includes:
Monthly content shoot (business interiors, events, seasonal downtown shots)
Drone footage and b-roll
Shared cloud folder for Downtowners members to access and reuse
Cost: $600/month
6. YouTube Channel Management
Includes:
Launch of official Downtown Norman YouTube channel
Monthly video uploads featuring downtown highlights, events, and stories
Video cross-promotion on social media and website
Cost: Included in photo/video production
7. Managed Advertising Budget
Includes:
Promoting weekly posts and special campaigns (e.g., Second Friday, holiday shopping)
Split-testing for best-performing ad design
Geo-targeting: Norman, OKC, Moore, Noble
Demographic targeting (age, interests, tourists vs locals)
Monthly marketing reports available to all Downtowners members
Recommended Budget: $500/month (80% of budget is spent, 20% is kept as management fee)
Cost Summary
Monthly Services Total: $2,500
One-Time Website Rebuild: $2,500
One-Time Map/Brochure Design: $1,500
Uncanny Art House is ready to deliver a dependable, local, and high-quality solution to Downtown Norman’s marketing needs. We bring both the creative vision and organizational systems to maintain consistency and elevate the district's image year-round.
This package represents our comprehensive full service marketing management. Uncanny Art House would serve as Downtown Norman’s dedicated creative partner, your “on-call” team for any design, web, or content needs, while also proactively driving engagement through consistent content and strategic targeted advertising.
We are happy to tailor a custom proposal to fit your budget as needed. A lean version, for example, could include website maintenance and 2x weekly posting social media management for just $600/month.
Here are some benefits of this proposal that could potentially be used to add value to a membership in the Downtowners Association:
1. Marketing & Visibility
Featured in Downtown Norman’s website business directory
Eligible to be spotlighted in social media posts and YouTube video content
Priority inclusion in paid advertising campaigns for downtown (ads for the district would use photos and info from members as examples of great things to do Downtown)
Access to monthly marketing, social media, and website traffic reports for Downtown Norman
2. Members-Only Access to Shared Photo/Video Content
High-quality images and video of your business and surrounding area
Event coverage and seasonal footage
Access to a shared cloud folder for use in your own marketing
3. Website & Social Media Support
Option to submit business updates or specials for inclusion on social media
Events hosted by your business can be added to the downtownnorman.com calendar
Direct link and profile on a mobile-friendly, SEO-optimized site
If members are willing to pay $150/year for a listing on the website now, then perhaps they would be willing to throw in more if there is a direct, measurable benefit to the district and to their business. Since online payments options are now available, maybe a $20/month could work better? We are looking at creating a Plaza District level of marketing and engagement, as an example, and their yearly buy-in for businesses starts at $500 and goes up to over $2000. Just some things to consider.
We look forward to working together. Please reach out if you have any questions or would like to revise the proposal to better fit your needs.
Thank you!! - The Uncanny Art House Team